Others just lend money... we lend ourselves!
In California, Toll Free: 888-80-LOANS! 
Home | Client Services | Apply Online | Search | About Us


Mortgage Products


Your Credit

Loan Shopping Tips

Mortgage Dictionary

Just the FAQs

Foreclosure Q & A

Benefits of Home Ownership

Newsletters

Webinars

Contact Us

Serving California homeowners
since 1980!

 

ABOUT US
1. Who is Liberty Financial?
2. Why use a mortgage broker?
3. Testimonials

Liberty Financial has been providing clients with real estate financing and advice since 1980. The original owner and founder still works closely with clients making sure they receive top notch service and the best loan programs available.

Our staff has extensive knowledge of both the real estate and mortgage industries. We take the time to understand your needs and goals and tailor a mortgage that will satisfy your requirements. Our highly trained loan specialists are always available to answer any questions you may have and are happy to assist you before, during and after your transaction.

What separates us from other mortgage companies who also offer "competitive rates and great service" is our commitment to make your home financing experience as trouble-free as possible.  To demonstrate this commitment to you, we provide the following:

1. Written guarantee of loan closing costs

2. Status calls through every step of the loan process

3. Complimentary notary service and doc signing at your convenience

Our complete focus is on your needs and we take pride in educating you so that you will feel well-informed and comfortable with your loan choices. Our goal is to be your lender for life. Others just lend money…we lend ourselves.

Call us Toll-Free (in California) (888) 805-6267 or Direct (949) 388-8880
Feel free to email us at info@libertyfinancial.com.


Why use a mortgage broker?

Why not use a bank or a direct lender when looking for a mortgage? If shopping for a loan was cut and dried, it wouldn't matter whether you dealt with a broker or a lender. With so many loan programs and requirements, the loan provider can make all the difference. Since most people's homes are their largest investment, making a well thought out loan decision is critical.

The main difference between a broker and a lender is that a broker is able to offer loan programs from a myriad of different sources. This means that a broker is better able to find a loan program for a borrower with specialized needs. For example, many direct lenders don't offer loan programs to borrowers with low credit scores, borrowers who cannot prove their income, borrowers who don't have a down payment, borrowers looking to purchase a property for investment, borrowers who have a high amount of existing debt and borrowers who live abroad. And the list continues.

There are lenders for all of the scenarios listed above, and brokers usually know who they are or can find them when they are needed. A direct lender or a bank can only sell you the products that they have. If they don't have the product that may best serve your needs, it is unlikely that you will even hear about it. Borrowers wouldn't be educated about the wide array of products available or advised about the benefits and pitfalls of each product. The borrower would save a lot of time and effort by using a reputable broker rather than going from lender to lender trying to figure out what will work best for his or her particular situation.

The borrower who falls into the generic market niches that most lenders offer can go to any lender, but their decision should be based on whether they want to spend the time to shop the market themselves or if they would rather have a broker shop the market for them. Many banks lead consumers to believe that using the services of a broker will cost the borrower more money. This is simply not true. Brokers work through the wholesale channels of banks and direct lenders. Since the brokers do the soliciting, counseling and processing for each loan, the lender's work is reduced to a couple of hours. Because of this huge savings, the lender offers the brokers a discounted rate. That is why brokers can compete with the banks even on borrowers who are financially solid.

If the borrower decides to shop the market on their own, they need to be aware of the many pitfalls that can trap the inexperienced borrower in this market. Here are a few:

  • Loan rates can differ from day to day, so you can't compare a quote from one lender on Monday with a quote from another lender on Wednesday. Some lenders quote rates on a 15 day lock. If your escrow is 45 days, then a 15 day lock doesn't help you.
  • Rates depend on many different factors such as type of loan, loan features, property type and value, loan purpose and much more. Unless you disclose all of these factors the lender may be quoting you a rate that is really not applicable to your specific situation. Often the person quoting the rate has no idea whether or not you will qualify for the product he or she is quoting. The consumer discovers this problem much later when the loan has been viewed by an underwriter. Finding out that you have a problem late in the mortgage process could cost you the home of your dreams.
  • Rates are not guaranteed until they are locked but some lenders will offer lower rates to get you in the door and then tell you that you were not locked in and the rates have changed. Unless you know how to avoid phony price quotes you may get burned. If you don't feel up to the challenge and would prefer an expert to shop for you, call a reputable broker.
  • Most lenders will want to run your credit before giving you a quote in writing. It is really difficult to quote a rate without knowing the caliber of your credit. Multiple credit inquiries can negatively impact your score, which can make a huge difference if your credit is already marginal. Most times a broker can run just one credit report and shop around to many different lenders with that one report.
  • If the bank is unable to grant your loan for any reason, you have to go find another lender and start the process all over. This is not true with a broker. Since the appraisal and credit package are owned by the broker, the broker can simply submit your loan to a new lender. This only takes one day and timing can be critical when you are in the process of buying a home.

Brokers are experts at shopping the market and are well-positioned to shop and find the best loan for the borrower's needs. Since successful brokers generally build their business through repeat and referral business, doing a good job for the client serves the broker, too. Brokers are not employees of the lender, so what is in your best interest is often in the broker's best interest.

Testimonials

"When we decided to seek PERS funding, I called four institutions which advertised these loans. You returned my call the same morning. Two others never returned my calls and one responded more than a month later." ~Kimberly Stats - Hemet, CA

"Thank you all so very much for all the extra effort you have put into the purchase of our new home. It is rare to find someone like you who cares and takes extra steps to help people beyond what is required. Thank you again, you are greatly appreciated!" ~Cindy Collins & Wes Morgan - Fullerton, CA

"Your attention to all the 'details' proves why your team is so successful." ~Mike, Maggie, Christine & Whitney Baumann - Laguna Niguel, CA

"Thank you all for the work you did to get us into our new home on time. After hearing the many problems other people have had getting a home loan, I know we had the best people working for us. You have a client for life." ~Wayne R. Hill - Escondido, CA

"We could not have done this without you." ~The Meyer Family - Palm Desert, CA

"Thanks for guiding me and holding my hand once again. As usual, I feel so confident working with you. You are my financial guardian angel!" ~Doug Dafoe - Santa Barbara, CA

"I appreciate your willingness to pursue the questions which arose as well as correcting the timing errors of our escrow people." ~Joe & Christine - Woodland, CA

"We appreciate your professional and savvy methods and results." ~Don & Jenny Lawler - Lake Forest, CA
\

What Realtors Say About Liberty Financial

"Your overall knowledge of the loan market and processing, coupled with your vast real estate experience, give you definite advantage over the typical loan person." ~Sue Hill, Realtor - Coldwell Banker

"I appreciate the straightforward and honest approach I have come to expect from your company... it's a rarity in the lending field." ~Sandy Munoz, Realtor - ERA Rafferty & Lloyd

"You have demonstrated sincerity, integrity beyond reproach, and a tremendous amount of knowledge of how to get the job done." ~Kathy Ladd, Realtor - The Real Estate Corner

"Your people present the options, answer questions and deal with any problems in a manner which is both timely and professional." ~Dick McKasson, Broker/Owner - Pacifica Realty

 

 

Home | Client Services | Apply Online | Search | About Us

In California, Toll-Free: (888) 805-6267 or Direct: (949) 388-8880

Contact Webmaster

Copyright © 2001-2007 Liberty Financial All rights reserved.